Inked Flash, a company formed by former NFL quarterback Colin Kaepernick, filed to trademark a black and white image of his face and hair on Wednesday — per ESPN reports. The filing would appear on the U.S. Patent and Trademark Office on Wednesday after being filed on Friday. The purpose is to use the imagery on everything from hair products to jewelry and lampshades.
According to the filing, the images may also be used with “providing classes, workshops, seminars and camps in the field of self-empowerment and awareness to properly interact with law enforcement.” Additionally, it will be associated with “production of television shoes and film.”
Kaepernick has recently taken to advertising and powerful speech since last playing in the NFL in 2016. And just recently, Nike made him the face of their new “Just Do It” ad campaign. However, some continue to have mixed emotions due to his stance against violence across the nation. A stance which would start with him kneeing during the National Anthem.
“I think it’s very smart,” trademark attorney Josh Gerben of Washington-based Gerben Law told reporters. “Nike made him relevant. Now he can monetize that and promote his movement more.”
Kaepernick has been with Nike since 2011, but began selling #ImWithKap items on his website last month. All proceeds go to Know Your Rights Camp, which is a youth empowerment charity he formed.
In other words, sports fans, he’s not going away.